A service for prolific creators

We turn years of scattered content into an archive that thinks with you.

Your next newsletter pulls from everything you've ever written. Your keynote draws from every episode you've ever recorded. And the AI behind it actually sounds like you, because it was built from your work. Done for you in four weeks.

DEPLOI / EST. 2026
I

You've published hundreds of pieces. You can't find any of them.

Last Tuesday you sat down to write about pricing. You knew you'd covered it before. Probably better than whatever you were about to write.

You spent 22 minutes scrolling. You skimmed old posts. You gave up and started from scratch. That's the tax. And every week, the pile gets bigger.

Meanwhile, your 2023 take on hiring quietly contradicts your 2025 take. A reader will notice before you do.

You've probably tried most of these already:

ChatGPT / Claude
Spend 15 minutes explaining who you are. Get generic output. Edit for 45 minutes. Next session, start over.
A virtual assistant
Hired one to organize your archive. They quit after two weeks. The scope was overwhelming.
DIY knowledge base
Watched the Karpathy tutorials. Bookmarked the gist. Haven't started and probably won't.
Repurposing tools
Castmagic, Capsho, Descript. They turn episodes into social posts. They don't organize your library.
Doing nothing
The current strategy. Every week you publish without a vault, that piece joins hundreds of others you'll never find again.
II

You'll know you need this when...

01
You're writing a book, and your archive contains 80% of the raw material, but you can't access it as a body of work.
02
You're launching a course and want to pull proof from four years of content, but retrieving it piece by piece is taking longer than writing new.
03
You've tried every AI writing tool on the market. They all sound like no one.
04
You've realized your growth from here depends on making more of what you've already made, faster.
III

Your archive goes from liability to leverage.

Three outcomes you can expect within 30 days of your vault going live.

THEME 01

Reclaim your leverage.

Turn a 22-minute scrolling session into a 20-second query. Every piece of content you've made becomes raw material for everything you make next.

Writing a newsletter on pricing? Your vault shows you the four stories you've used to illustrate it, the episode where you told it best, and the three frameworks you've built around it.

OUTCOME → Content production time drops 50-70%.
THEME 02

An AI that actually sounds like you.

Because it was built from your real frameworks, your real stories, and your real sentence patterns.

Our intelligence extraction is the hardest, most skilled part of the process. It's the difference between an AI that knows your work and an AI that guesses at it.

OUTCOME → First-draft editing time drops from 45 minutes to 10.
THEME 03

Own what you've built.

Your entire archive lives on your machine as plain files you control. No platform dependency. No subscription to access your own thinking.

If every tech company on earth disappeared tomorrow, you'd still have your vault. That's what ownership actually looks like.

OUTCOME → Your IP stops being rented.

Karpathy shipped the blueprint. We ship the outcome.

The category has a name now
IV

Four weeks. We do the heavy lifting.

You give us access to your platforms and show up to a kickoff call. We handle the extraction, transcription, organization, and intelligence work. You review the final walkthrough.

PHASE 01

Content rescueWeek one

We pull everything out of the platforms holding it. Newsletters, podcast audio, course content, community posts, guest appearances. All of it gets extracted into markdown files you own.

PHASE 02

Transcription & structureWeek two

Audio and video get transcribed. Everything gets tagged with metadata: topic, format, date, frameworks referenced, stories used. The raw archive takes shape.

PHASE 03

Intelligence extractionWeek three

The hardest part of the process, and the one nobody else does. We read everything. All of it. And we find the frameworks you've been building across hundreds of pieces without realizing it. The stories you return to again and again. The positions you hold today that contradict what you said two years ago. These become the brain documents that power the AI layer. This is where the vault becomes yours.

PHASE 04

AI layer & handoffWeek four

We build your Claude project with your brain documents loaded as context. Test it against your real work for voice accuracy. Walk you through the vault, the graph, the queries. You're live.

V
Every business has a raw/ directory. Nobody's ever compiled it. That's the product.
In response to Andrej Karpathy's LLM Wiki pattern
April 2026 · 16M views

In April 2026, Andrej Karpathy (co-founder of OpenAI, former head of AI at Tesla) published the architecture behind his personal knowledge system. A markdown wiki, incrementally compiled by an LLM, sitting between his raw sources and his questions.

The post hit 16 million views. The category has a name now.

Deploi is that architecture, built for creators who will never open a terminal. Karpathy shipped the blueprint. We ship the outcome.

VI

A living archive. Yours.

Every piece of content you've made, interconnected. Your frameworks, your stories, your positions, all queryable in plain English. Below: a real brainstorm session inside a creator's deployed vault.

deploi-vault · brainstorm · connected to 543 sources
You

I want to write a newsletter this week about why most founders get pricing wrong. What have I already said about this?

Your vault

You've covered pricing across 11 pieces over the past three years. The strongest throughline is your Pricing Ladder framework, introduced in newsletter #89 and refined across four follow-ups.

Three angles worth considering, based on your actual body of work:

Retrieved from your archive
ep. 47 (podcast)
"The day I tripled my rate and kept every client." Your most-referenced story. Used again in newsletters #112, #156, and the 2024 cohort launch.
newsletter #142
Your position that "most founders price for the work, not the outcome." You've built three frameworks on this foundation.
Summer '24 cohort
Live teardown of a $2K vs $12K proposal. You called it the clearest example you'd ever given.

One thing to flag: your 2023 take on discounting contradicts your 2025 position. Worth reconciling before you publish again.

↓ With Voice Layer ↓
You

Draft an opener in my voice. Use the tripled-my-rate story but don't repeat how I told it last time.

Your vault

Pulled from your voice profile (short sentences, concrete openers, never buries the lede). Using a detail from the story you haven't used in writing yet (the client's reaction in the elevator), per ep. 47 transcript:

"The elevator was the worst part. I'd just told her the new rate. Three times what she was paying. She nodded. Said 'okay.' And then we stood in silence for eleven floors. I thought I'd lost her. She signed the next day."

Want me to draft the full piece, or workshop the opener first?

Workshop the opener. Tighten it.
Retrieval is included in every build. Voice generation is available on the Full Build tier.
What ownership looks like

Your vault lives on your machine. Period.

No login required to access your own thinking. No subscription to keep your archive alive. No platform that could change terms, shut down, or lock you out.

If you cancel the retainer, the vault stays. If you switch tools, the vault moves with you. If every tech company on earth disappeared tomorrow, you'd still have everything.

VII

Who this is for.

A strong fit

  • You've been publishing across multiple formats (newsletter, podcast, courses) for at least a year
  • You make six figures or more from your content business
  • You're frustrated by AI tools that produce generic output
  • Your time is worth more than the learning curve of building this yourself
  • You want to own your archive, not rent it from a platform

Not a fit (yet)

  • You've published fewer than 50 pieces total
  • You can still hold your entire body of work in your head
  • You're looking for a quick AI writing hack or tool
  • You want to configure it yourself and learn the tooling
  • You don't have a clear body of thinking yet, just content volume

If you have a content team, they'll tell you this is the tool they've been wishing existed.

VIII

Two tiers. One intelligence build.

The difference is scope. One format or many.

The Vault

For creators with a focused content library.

One primary format, up to 200 pieces. Ideal if you've been building a newsletter or a podcast and want your archive organized, searchable, and queryable through an AI layer that knows your work. Tuesday morning, you ask your vault what you've said about pricing. Twenty seconds later, you have four stories, three frameworks, and the exact episode where you explained it best.

Includes
  • Content rescue from your primary platform
  • Transcription of audio/video content
  • Structured knowledge vault on your machine
  • Metadata tagging (topic, format, frameworks, stories)
  • Intelligence extraction (frameworks, positions, stories mapped)
  • AI retrieval layer via Claude Project
  • Contradiction detection across your archive
  • All three bonuses (Content Discovery, Framework Map, Contradiction Report)
  • Walkthrough and handoff session
Book a discovery call →
IX

Three deliverables included with every build.

These ship alongside your vault at no extra cost. Each one is a standalone asset you'd have to hire someone else to build.

The Content Discovery

A complete inventory of every piece of content you've ever published, organized by topic, format, date, and platform. Most creators have never seen their full output catalogued in one place. Delivered day 7.

Value: $500

The Framework Map

A visual one-page map of every core framework in your body of work, showing how they connect and which content pieces reference each one. Exportable as a PDF. Creators screenshot this and post it.

Value: $750

The Contradiction Report

Every instance where your published positions conflict across your archive. Organized by topic with links to both sources. The problem you didn't know you had. Caught before a reader screenshots the contradiction and posts it.

Value: $300
After the build

The Monthly Retainer

Your vault is a living system. Every month, your new content gets ingested, tagged, linked, and connected to everything that came before it. The more you publish, the more powerful the archive becomes.

The retainer includes monthly content ingestion, new link creation, quarterly brain audits that catch contradictions and surface content gaps, and ongoing voice profile refinement for Full Build clients.

Your 500th newsletter is informed by your first 499. That's the compounding effect.

X.
The work, made usable

You've already done the hard part.

You made the work. Let us make it usable.

30 minutes No pitch 3 new clients per month